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北京网页设计网站制作(英文版)12个月，打造一个成功的网站！
The following is from a post from Webmaster World. I think it's a great article and a good read for anyone starting up a website.北京网页设计
www.qitongnet.com
I know this system works 100% of the time with Google to attain rankings across a wide range of keywords. This is what I do with clients to build a successful site and it has worked every time. The level of success will depend largely on the subject matter, its potential audience, and its level of competition on the net.企通互联
北京网站制作
The following will build a successful site in one years time via Google alone. It can be done faster if you are a real go getter, or everyone's favorite, a self starter.网站制作
网页设计
1. Prep Work & Begin Building Content网页设计
北京网页设计
Long before the domain name is settled on, start putting together notes to build at least a one hundred page site. That's just for openers. That's one hudred pages of real content, as opposed to fluff pages like copyright information and about us pages.www.qitongnet.com
www.qitongnet.com
2. Domain Name北京网站建设
网页设计
Easily brandable. You want Google.com and not MyKeyword.com. Keyword domains are out—branding and name recognition are in—big time in. The value of keywords in a domain name has never been less to search engines.北京网页设计
企通互联
Learn the lesson of Goto.com becomes Overture.com and why they did it. It's one of the most powerful gut check calls I've ever seen on the internet. That took serious resolve and nerve to blow away several years of branding.www.qitongnet.com
北京网站设计
3. Site Design企通互联
北京网页设计
The simpler the better. A general rule of thumb to follow is that text content should outweigh the HTML content. The pages should validate and be usable in everything from Lynx to leading edge browsers. Keep the HTML clean and stucturally sound, it makes it easier for spiders to eat up your content.企通互联
北京网站建设
Stay away from heavy things like Flash, Document Object Model (DOM), Java, and JavaScript. Go external with scripting languages if you must have them—there is little reason to have them that I can see—they will rarely help a site and actually stand to hurt it greatly due to the many factors most people don't appreciate, such as search engines' distaste for JavaScript being just one of them.网站建设
企通互联
Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit. You can also go the other route and just throw everything in root. This is a rather controversial method, but it has been producing good long-term results across many search engines.北京网站建设
www.qitongnet.com
Don't clutter and don't spam your site with frivolous links. Keep it clean and professional to the best of your ability. Learn the lesson of Google itself. Simple is retro cool. Simple is what surfers want.北京网站制作
北京网站设计
Speed isn't everything, it's almost the only thing. Your site should respond almost instantly to a request. If you get into even three to four seconds delay until "something happens" in the browser, you are in trouble.网站建设
北京网站建设
Those few seconds may vary for someone living in a country other than your native one. The site should respond locally within three to four seconds tops! Any longer than that, and you'll lose ten percent of your audience for every second. That ten percent could be the difference between success and failure.北京网页设计
北京网站制作
4. Page Size北京网站建设
网站制作
The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can. I trust you are getting the idea here. Over 5k and under 10k. Yeah, it sucks, and it's tough to do, but it works. It works for search engines, and it works for surfers.网站设计
北京网站制作
5. Content北京网页设计
北京网页设计
Build one page of content with 250 to 500 words per day. If you aren't sure what you need for content, start with the Overture keyword selector tool and find the core set of keywords for your topic area. Those are your subject starters.www.qitongnet.com
网页设计北京网页设计
6. Keyword Density & Position 北京网站设计网站建设
北京网站设计
Simple old fashioned search engine optimization from the ground up. Use the keyword once in the title, once in the description tag, once in a heading, once in the url, once in bold, once in italics, and once high on the page. Try to hit a keyword density of five to twenty percent.网站制作
www.qitongnet.com
Use good sentences and speel check it. Spell checking is becoming increasingly important as search engines use auto-correction during searches. There is no longer a reason to look like you can't spell—unless, of course, you really are phonetically challenged.北京网站制作
网站制作
7. External Links网页设计
www.qitongnet.com
From every page, link to one or two high-ranking sites under that particular keyword. Use your keyword in the link text, as this is ultra important.北京网站建设 北京网站建设
网站设计
8. Internal Links网站设计
网页设计
Link to on-topic, quality content across your site. If a page is about food, then make sure it links to the fruits and veggies page.北京网页设计
北京网站制作
Specifically with Google, on-topic internal linking is very important for sharing your PageRank value across your site. You do not want one "all-star" page that out performs the rest of your site. You want fifty pages that produce one referral each a day, not one page that produces fifty referrals a day.北京网站制作
网页设计 网站制作
If you do find one page that drastically out performs the rest of the site with Google, you need to balance some of that PageRank value by moving it to other pages. It's the old share the wealth thing.北京网站设计
企通互联
9. Put It Onlinewww.qitongnet.com
网站制作
Don't go with virtual hosting. Stick with a hosting plan that offers a static IP address. Make sure the site is "crawlable" by a spider. All pages should be linked to more than one other page on your site, and not more than two levels deep from the root. Link the topic vertically as much as possible back to the root. A menu that is present on every page should link to your site's main "topic index" pages.网站建设
网站制作
Don't put it online before you have a quality site. It's worse to put a "nothing" site online, than no site at all. You want it flushed out from the start.北京网站制作
网站制作
Go for a listing in the Open Directory Project (ODP). If you have the budget, then submit to Looksmart and Yahoo. If you don't have the budget, then try for a freebie on Yahoo—but don't hold your breath.www.qitongnet.com
北京网页设计
10. Submit It网页设计
北京网站建设
Submit the root to Google, Fast, AltaVista, WiseNut, DirectHit, and HotBot. Now comes the hard part: forget about submissions for the next six months. That's right. Submit it and forget about it.网页设计
企通互联
11. Logging & Tracking网站设计
北京网页设计
Get a quality tracker that can do justice to inbound referrals based on log files. Don't use a lame graphic counter, you need the real deal here. If your host doesn't support referrers, then back up and get a new host. You can't run a modern site without full referrals available all day, every day, and in real time.北京网站制作
北京网页设计
12. Spiderlings北京网站建设
北京网站设计
Watch for spiders from search engines. Make sure those that are crawling the full site can do so easily. If not, double check your linking system to make sure the spiders find their way through the site. Don't fret if it takes two spiderlings to get your whole site done by Google or Fast. Other search engines are pot luck and it is doubtful that you will be added at all, if not within six months.www.qitongnet.com
北京网站建设
13. Topic Directories企通互联
网站建设
Almost every keyword sector has an authority hub on its topic. Go submit within the guidelines.网站建设
北京网站建设
14. Links网页设计
网站设计
Look around your keyword sector in Google's version of the Open Directory Project (ODP). This is best done after getting an ODP listing. Find sites that have a links page or that freely exchange links. Simply request a swap. Put a page of relevant content and links up for yourself as a collection spot.网站制作 企通互联
企通互联
Don't freak out if you can't get people to swap links. Just move on. Try to swap links with one fresh site a day. A simple personal email is enough. Stay low key about it and don't worry if a site won't link with you. Eventually they will.北京网站制作
北京网页设计
15. Contentwww.qitongnet.com
企通互联
One page of quality content per day. Timely, topical articles are always the best. Try to stay away from to much personal, blogging type stuff, and look more for article topics that a general audience will like. Hone your writing skills and read up on the right style of "web speak" that tends to work with the fast and furious web crowd.企通互联
企通互联
Lots of text breaks. Short sentences—lots of dashes 网站设计—something that reads quickly.北京网站设计
北京网站制作
Most web users don't actually read, they scan. This is why it is so important to keep low key pages today. People see a huge overblown page, and a portion of them will hit the back button before even trying to decipher it. They've got better things to do than waste 15 seconds trying to understand your whiz bang flash menu system. Just because some big support site can run flashed out motorhead pages, that is no indication that you can. You don't have to do what they do.网站建设
网页设计
Use headers and bold text liberally on your pages as logical separators. I call them scanner stoppers, where the eye will logically come to rest on the page.北京网站制作
网站设计
16. Gimmickswww.qitongnet.com
北京网站制作
Stay far away from "fads of the day" or anything that appears spammy, unethical, or tricky. Plant yourself firmly on the high ground in the middle of the road.网站建设
网站建设
17. Link Backs网站设计
www.qitongnet.com
When you receive requests for links, check the site out before linking back with them. Check them through Google and their PageRank value. Look for directory listings. Don't link back to junk just because they asked. Make sure it is a site similar to yours and on topic.网站设计
网站设计
18. Rounding Out The Offerings北京网页设计
企通互联
Use options such as email a friend, forums, and mailing lists to round out your site's offerings. Hit the top forums in your market and read, read, read until your eyes hurt because you read so much. Stay away from "affiliate fads" that insert content on to your site.网页设计
网站设计
19. Beware Of Flyer & Brochure Syndrome网站设计
北京网站建设
If you have an e-commerce site or online version of bricks and mortar, be careful not to turn your site into a brochure. These don't work at all. Think about what people want. They aren't coming to your site to view "your content," they are coming to your site looking for "their content." Talk as little about your products and yourself as possible in articles.网站建设
北京网页设计
20. Build One Page Of Content Per Day北京网站设计
www.qitongnet.com
Head back to the Overture keyword selector tool to get ideas for fresh pages.北京网站建设
企通互联
21. Study Those Logs网站制作
网站制作
After 30-60 days you will start to see a few referrals from places you've been listed. Look for the keywords people are using. See any bizarre combinations? Why are people using those to find your site? If there is something you have over looked, then build a page around that topic. Retro engineer your site to feed the search engine what it wants. 北京网站制作北京网站建设
北京网页设计
If your site is about "oranges," but your referrals are all about "orange citrus fruit," then you can get busy building articles around "citrus" and "fruit" instead of the generic "oranges."北京网站建设
网站制作
The search engines will tell you exactly what they want to be fed—listen closely, there is gold in referral logs, it's just a matter of panning for it.网站制作
北京网站制作
22. Timely Topics网页设计
网站制作
Nothing breeds success like success. Stay abreast of developments in your keyword sector. If big site is coming out with a new product at the end of the year, then build a page and have it ready in October so that search engines get it by December, e.g. go look at all the PlayStation 3 and Nintendo Wii sites in Google right now. Those are sites that were on the ball last summer.网页设计
网页设计
23. Friends & Familywww.qitongnet.com
北京网站建设
Networking is critical to the success of a site. This is where all that time you spend in forums will pay off. Here's the Catch-22 about forums: lurking is almost useless. The value of a forum is in the interaction with your fellow colleagues and cohorts. You learn long-term by the interaction—not by just reading.北京网站设计
网页设计
Networking will pay off in link backs, tips, email exchanges, and it will put you "in the loop" of your keyword sector.网站设计
网页设计
24. Be Social北京网站制作
网站设计
Social bookmarking and networking sites can be used to your advantage if the content is right. Places like Digg, Delicious, Technorati, StumbleUpon, and so on, can really expose your site to those that truly are interested. Expect some great backlinks and traffic if you use this to your advantage.北京网站制作
北京网页设计
25. Notes, Notes, Notes北京网站设计
网站建设
If you build one page per day, you will find that a brainstorm like inspiration will hit you in the head at some magic point. Whether it is in the shower (dry off first), driving down the road (please pull over), or just parked at your desk, write it down! Ten minutes later and you will have forgotten all about that great idea you just had. Write it down, and get detailed about what you are thinking. When the inspirational juices are no longer flowing, come back to those content ideas. It sounds simple, but it's a life saver when the ideas stop coming.www.qitongnet.com
企通互联
26. Submission Check At Six Months北京网站设计
北京网站制作
Walk back through your submissions and see if you are listed in all the search engines you submitted to after six months. If not, then resubmit and forget it again. Try those freebie directories again too.北京网页设计
网页设计
27. Build One Page Of Quality Content Per Day北京网页设计
北京网站设计
Starting to see a theme here? Google loves content. Lots of quality content. Broad based over a wide range of keywords. At the end of a years time, you should have around four hundred pages of content. That will get you good placement under a wide range of keywords, generate reciprical links, and overall position your site to stand on its own two feet.北京网站建设
北京网站制作
Do those twenty-seven things, and I guarantee you that in ones years time you will call your site a success. It will be drawing between 500 and 2000 referrals a day from search engines.企通互联
北京网站制作
If you build a good site with an average of four to five pages per user, you should be in the ten to fifteen thousand page views per day range in one years time. What you do with that traffic is up to you, but that is more than enough to "do something" with.
原文 www.qitongnet.comhttp://www.googleresearch.com/article.asp?id=32
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